About ETIN® Trading
Easy Parenting, Better Living — This has been the core value upheld by ETIN® Trading since its establishment. We believe that a relaxed parenting experience and a comfortable home life are not only the desires of every family but also the goals we strive to create.
Founded in 2016, ETIN® Trading aims to make it easier for parents to take care of their children and go out with them, while solving storage challenges at home and in the car. We continuously seek “lightweight, portable, and foldable” products, especially practical and portable parenting items such as kids’ bicycles, baby walkers, strollers, child car seats, and mommy backpacks. Starting out on Facebook, we gradually expanded to major e-commerce platforms such as Lazada and Shopee. With high-quality products and attentive customer service, ETIN® has doubled its revenue for five consecutive years, successfully surpassing and maintaining a seven-figure annual revenue, becoming one of the leaders in the local e-commerce scene.
During the 2020–2022 pandemic, facing global supply chain disruptions, the ETIN® team quickly pivoted and expanded its product line to include pandemic supplies, household essentials, food, and collectible toys. At the same time, ETIN® took a major step forward by launching e-commerce management services, replicating its own online store success to help local businesses establish and grow their online presence. From store design, marketing campaigns, and promotional strategies to logistics arrangements, ETIN® provides comprehensive professional support. This initiative has helped numerous brands break through sales bottlenecks and achieve remarkable results — including setting a national record for top meat e-store during the pandemic. ETIN® has also demonstrated that its formula for e-commerce success is highly applicable to other industries, including furniture, skincare, haircare & essential oil products, fresh meat & poultry, bakery, groceries, and instant food.
Post-pandemic, ETIN® continues to evolve, entering the TikTok e-commerce platform and actively exploring emerging trends such as short video content, livestream selling, and affiliate marketing. Founder Erin Sin has continued to grow professionally, qualified as a trainer under HRDCorp and becoming an e-commerce consultant for many well-known companies. She now leads the team in achieving high exposure and strong traffic performance on TikTok.
Today, ETIN® is not just an e-commerce brand, but a highly experienced, adaptable, and innovative e-commerce team. We continue to uphold our original intention of “Easy Parenting, Better Living,” committed to making family life easier and better — while helping more local brands ride the waves of success.